Branding
Lambda Tau Omega (i.e. LTO) is more than just a tagline. It is a lifestyle and experience you have when you see or hear “Lambda Tau Omega”. Our branding guidelines have been developed as a foundation for generating brand awareness and recognition that not only maintains the image that our Founders created, but also increases the quality and efficiency of our branding efforts. Elements such as our royal blue and light gray colors, enchanting mermaid and our shield will never change – but our brand and how we position ourselves will always evolve. It is our goal to create a recognizable brand that leaves an enchanting impression. As a result, we have established a set of approved images, colors and typefaces.
Greek Letters
These (8) examples are the only acceptable single and double-letter color and background combinations. No other combinations are allowed.
Single Letters
Double Letters
Official Shield
The shield may be placed on our Official Sorority Colors and backgrounds as outlined in the brand guidelines. Examples are shown below.
Primary Colors
Our official Sorority colors are “Royal Blue” and “Light Gray”. The official colors should be used to represent the organization on all public documents, images, and social media platforms.
Royal Blue
#0231e6
RGB 2/49/230
CMYK 99/79/0/10
Pantone 2728C
Light Gray
#d9d9d9
RGB 217/217/217
CMYK 0/0/0/15
Pantone 427C
Secondary Colors
Black and white are neutral colors that can be used as background colors in conjunction with our official Sorority colors.
Black
#00000
RGB 0/0/0
CMYK 0/0/0/1
Pantone N/A
White
#ffffff
RGB 255/255/255
CMYK 0/0/0/0
Pantone N/A
Greek Letters
These (8) examples are the only acceptable single and double-letter color and background combinations. No other combinations are allowed.
Single Letters
Official Shield
The shield may be placed on our Official Sorority Colors and backgrounds as outlined in the brand guidelines. Examples are shown below.
Double Letters
Primary Colors
Our official Sorority colors are “Royal Blue” and “Light Gray”. The official colors should be used to represent the organization on all public documents, images, and social media platforms.
Secondary Colors
Black and white are neutral colors that can be used as background colors in conjunction with our official Sorority colors.
Royal Blue
#0231e6
RGB 2/49/230
CMYK 99/79/0/10
Pantone 2728C
Light Gray
#d9d9d9
RGB 217/217/217
CMYK 0/0/0/15
Pantone 427C
Black
#00000
RGB 0/0/0
CMYK 0/0/0/1
Pantone N/A
White
#ffffff
RGB 255/255/255
CMYK 0/0/0/0
Pantone N/A
Approved Logos
The terms identified here are also considered logos for our organization and should adhere to the same guidelines.
